Liam Basford – Graphic Designer

The Daily Brief

The Daily Brief is a concise daily newspaper aimed at working professionals that want to digest the news quickly. The newspapers USP is it’s consideration of the targeted user and their journey throughout the newspaper.

Editorial Design, Graphic Design, Print Design

2015
Odyssey Hotels

Brand, campaign and web design proposal for a new luxury hotel group.

Advertising, Branding, Web Design

2015
The Four Freedoms

Thorough research enabled me to understand the significant events leading up to the bombing of Hiroshima, leading to me creating an specifically designed booklet to propose a strong argument against America's decision to drop the first atomic bomb used in warfare. The images used have been sourced from an original Hiroshima souvenir booklet dating back to 1955 and contribute to the authenticity of the piece. I thoroughly considered the relationship between word and image throughout the project to combine the two effectively. The complete process from research through to making has improved my knowledge of the relationship between word and image in book design and how it can be used effectively to portray different themes and concepts.

Editorial Design, Graphic Design, Typography

2015
Host Your Own Roast

A short brief completed whilst interning at the brand design agency February. Host Your Own Roast is a new promotion released by the Shoreditch restaurant Beach Blanket Babylon. The campaign required a lock-up that reflected the atmosphere and prestige of the restaurant. The elegant black and white theme with simple lettering and a delicate illustration are used to capture the British Sunday Roast experience. The deliverables included; a versatile lock-up, website banner, social media banner, email footer and promotional flyer.

Graphic Design, Illustration, Typography

2015
More Than Food

The Trussell Trust are introducing a new initiative ‘More Than Food’ which is a service which will offer advice on debt, housing and welfare benefits. The initiative aims to help clients begin their journey out of crisis and to provide long term solutions.

The aim was to establish a brand identity for the new ‘More Than Food’ service. The identity must work alongside the existing Trussell Trust logo and also hold its own next to memorable brands such as Waitrose, Tesco and Unilever. The identity must be memorable, in order to help raise awareness of the initiative to the general public.

Branding, Illustration, Typography

2014
Grafik+ Magazine

A university project to create an independent design magazine. Grafik+ collates the best examples of Swiss legacy as well as looking back at the impact of the International Style, published quarterly for professional designers, students and anyone interested in graphic design.

Branding, Editorial Design, Print Design

2014
Aston Villa FC Rebrand

This is a personal project. In suspense of the upcoming Premier League season I have spent some time rebranding my boyhood club, Aston Villa. I wanted to experiment with rebranding a worldwide brand and felt that a football club would make an ideal client. My intentions were to reflect Aston Villa's proud history by returning to the circle crest which was worn at the time of the clubs proudest moment, winning the European Cup in 1982. I also wanted to introduce a minimal style brand as a whole which makes it adaptable and modern which has been reflected in the new crest design.

2014
Boyes Turner Graduate App

Winning entry for the Boyes Turner Design Competition. The Boyes Turner Graduate Employment app has been designed to be a practical tool for all law graduates and potential employees to keep and use. It features a law glossary, company podcasts, interview tips and a calendar of all the important events for a law graduate.

This project was a collaboration between Liam Basford, Ryan Lee, Peter Loveland and Richard Mason.

2014
Creative Arts Anthology

Origami Warriors is the 7th edition of the University of Reading's Creative Anthology. This project involved a collaboration between designer and editors to reach a result that was clean and elegant. Typeset in Chepman typeface designed by Rob McKaughan.

Creative Direction, Editorial Design, Print Design

2014
RIBA Branding

This project required complete branding of an annual conference. RIBA is an architect conference that includes events, talks and tours. The graphic elements required included a poster to promote the conference, a leaflet complete with timetable, presentation animation and branding guidelines.

2013
Virgil Typeface

Virgil is a typeface revival of Baskerville. Virgil is based on the famous typeface but introduces some cursive elements.

University of Reading
Department of Typography & Graphic Communication
BA(Hons) Graphic Communication
October '13

2013
Creative Director App

Creative Director is an app designed for creatives to find scheduled events. The users personal feed is based on location, budget and interests. The app also includes the option to create a user profile and add connections. The creative process involved designing wireframes and the consideration of the users journey.

2014